Ebook Treasure House

Are you considering gardening or a sub-niche area of gardening as a topic? After all, it is that time of the year when many people begin planning their gardens. Avid gardeners, like my brother-in-law, have already started their seedlings indoor.

You might think that experienced gardeners already know how to garden. So, why would they purchase an ebook?

Think about it. If you have a group of people passionate about their gardens, you have a group that wants to find the best way, the most innovative way to continue with their craft. Gardeners want the biggest, brightest, healthiest crop – whether they are growing flowers or vegetables.

Enter the term gardening in the Wordtracker tool. An estimated 1,739 daily searches occur each day for that term. That's pretty good. You definitely have people searching for that term. It is true, that you also have a great deal of competition on Google from that term. But, later we will get into marketing your ebook and how to use long-tail keywords.

Maybe you have an interest in a smaller niche of gardening. Do you have a prize rose garden collection? Do you grow herbs? Do you plan a garden specifically to attract butterflies? These and many more areas of gardening can be used to create your own ebook.

So, start writing. Put that pen to the paper, your fingers to the keyboard. Whatever writing method works for you, use it. Just start writing.

At this time, you should have a list of potential topics. Now you are going to do some market research. In order to market your ebook to potential buyers, you first need to make sure that a market actually exists. Just because you think that training your iguana to walk on a leash is exciting, does not necessarily mean that there is a market for that knowledge!

You are going to do some keyword research. It may seem awkward initially, but it will get easier for you. I use the method that is taught by Ed Dale and his group in the Thirty Day Challenge.

Simply put, you are going to enter your topics into a keyword research tool. This accomplishes two things:

Image via Wikipedia

1. Are people searching for your topic?
2. How many people are searching for your topic?

By learning those two things, you then know if you should proceed with your chosen topic. The resulting search numbers may be too high. In that case, you should narrow your focus down a bit more. If the numbers are too low, your focus may be too narrow, or a market does not currently exist for that topic.

There are numerous online keyword research tools, but most of the free versions are based on either Wordtracker or Overture. Overture is now owned by Yahoo, but is no longer kept updated. The Wordtracker tool is current and updated continuously.

With Wordtracker, you have two choices. You can use the free version, or you can purchase a subscription. The free version is good, and it does provide up to 100 search terms along with an estimated daily search volume. The paid version will provide you with thousands of results.

Start with the free version. Then, as you become familiar with the keyword research process, move onto the full paid version.

You may be wondering why anyone would take the time and energy to write an ebook. Maybe you believe that the market is saturated, or that an ebook does not have the same value as a published book that finds its way to the local book store.

Think again! The ebook market continues to grow stronger each and every year. More and more people are realizing the value contained within the digitally produced ebook. The average person is learning that many topics are covered in a depth that is difficult to find in the mass-marketed hardbacks distributed by the publishing companies.

A well-written ebook is fresh and powerful. As a writer, you are provided with a venue allowing creative expression that was not previously so readily available. Now you can sit at your computer and share your thoughts and expressions with a group of readers that share your same passions and interests.

And if you already have an online business, then you can use ebooks to further build your business and increase profits. You can use ebooks to promote your business by educating people with the knowledge you already have. As a business owner, you can use this venue to let the world know about your specific products and/or services!

Ebooks will also help you get your name and your company’s name better known. You become established as an expert in your field. Customers will be drawn to your site because they trust that you are an expert in that particular area.

Sound good? Well, let’s get started.