Ebook Treasure House

At this time, you should have a list of potential topics. Now you are going to do some market research. In order to market your ebook to potential buyers, you first need to make sure that a market actually exists. Just because you think that training your iguana to walk on a leash is exciting, does not necessarily mean that there is a market for that knowledge!

You are going to do some keyword research. It may seem awkward initially, but it will get easier for you. I use the method that is taught by Ed Dale and his group in the Thirty Day Challenge.

Simply put, you are going to enter your topics into a keyword research tool. This accomplishes two things:

1. Are people searching for your topic?
2. How many people are searching for your topic?

By learning those two things, you then know if you should proceed with your chosen topic. The resulting search numbers may be too high. In that case, you should narrow your focus down a bit more. If the numbers are too low, your focus may be too narrow, or a market does not currently exist for that topic.

There are numerous online keyword research tools, but most of the free versions are based on either Wordtracker or Overture. Overture is now owned by Yahoo, but is no longer kept updated. The Wordtracker tool is current and updated continuously.

With Wordtracker, you have two choices. You can use the free version, or you can purchase a subscription. The free version is good, and it does provide up to 100 search terms along with an estimated daily search volume. The paid version will provide you with thousands of results.

Start with the free version. Then, as you become familiar with the keyword research process, move onto the full paid version.